Graphic Design USA (GDUSA), an independent NY-based entity that reviews websites worldwide based on their ability to attract audiences, generate engagement and response, and advance organizations, brands and causes, has selected Edlong’s recently refreshed website as a recipient of its 21st annual American Web Design Award.
The new Edlong.com was one of 2,300 entries submitted to GDUSA from around the world, with only 10% selected as winners.
“Our focus in re-launching Edlong.com is consistent with our focus each day: providing our customers with the tools, resources, and information they need to succeed,” said Lisa Drawer, Global Marketing Director for Edlong. “Our new online Flavor Explorer, more intuitive navigation, one-click access to global flavor experts and insights on the latest F&B trends are just a few of the enhancements we’ve made to our online experience – all building on over a century of dairy and dairy-free flavor innovation that is a hallmark of Edlong.”
GDUSA specifically cited the new Edlong website as being “engaging, welcoming, and informative.”
The collection of websites chosen to receive this prestigious award include Anheuser-Busch, Bank of America, John Deere, Kroger, PepsiCo, P&G, Princeton University, Toyota, and Stanley Black & Decker. A look at the work of all the winners can be found here: 2021 Web Design Awards Gallery – Graphic Design USA (gdusa.com).
“For a B-to-B website to keep company with household-name B-to-C brands makes this accomplishment all the more notable,” said Jessa Friedrich, Edlong’s Digital Marketing Manager. “The response we’ve received from customers and F&B decision-makers has been tremendous, and the increase in web activity we’ve seen since launch would seem to substantiate GDUSA’s choice.” “This recognition – like all our wins – is a group effort,” added Edlong President and CEO Laurette Rondenet. “It continues to amaze but not surprise me that the Edlong tribe and our go-to external partners at Third Street deliver these kinds of best-in-class resources for our customers. Congrats team!”