Plant-Based Pro Tip #2 – Understanding your Target Consumer

Understanding your consumer is key! It’s crucial to listen closely to what they desire, the ingredients they crave, and even what they might be avoiding.


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Meet our Experts!

Julie Drainville, Manager – Global Sensory at Edlong

Julie Drainville leads all sensory functions for Edlong globally, maintaining a trained employee panel for sensory testing, and also collaborating with applications scientists and customers to run testing to meet project needs. Julie has an extensive background in food science including over 15 years in the sensory field, a degree from Purdue University in Foods, Nutrition and Business/Dietetics, a Master of Science in Nutrition Education from Rosalind Franklin University, and completion of the UC Davis Applied Sensory and Consumer Science Certificate Program.

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Topics: Plant-Based Pro SeriesPlant-Based Pro Tips
Resource Type: ArticleArticleVideoVideo
Resource Region: USUS

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