protein-bars
superMasker

The next generation of masking technology is here. 
Innovate and get to market faster with a superior product. Mask protein off-notes while laying the foundation for authentic, balanced, and innovative profiles without unwanted residual notes.

Innovate From a Blank Canvas:

Edlong SUPERMASKER™ TECHNOLOGY

This flavor masking innovation was developed through extensive performance screening with plant proteins from various botanical origins. The flavors were carefully designed by our team of flavorists and application scientists, validated by in-house sensory paired comparison testing, and supported by research conducted in collaboration with a leading global research institution.

Edlong’s new trademarked SUPERMASKER™ technology allows developers to leverage our unrivaled experience and accumulated expertise in the taste of dairy.  

This technology will help you rapidly ideate, iterate, and innovate faster and better.​

Unlike other masking solutions, which may impart unwanted taste profiles and can only target masking for one plant protein source, our SUPERMASKER™ technology allows a single flavor to mask several individual proteins without leaving any unwanted residual notes behind.

​As part of our Masking Solutions Suite, this new SUPERMASKER™ can help you not only take your products to the next level but gain a competitive advantage over other products on the market.​

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Peter Kern, Edlong's Junior Flavorist

“Our new SUPERMASKER™ uses a novel approach, discovered through decades of our specialized research into dairy’s incredible inherent ability to mask off-notes in nearly any application. We were able to isolate the key components identified as being inherently adept at masking into a system without imparting any additional character to the finished product. I am excited to see what creative ideas our customers bring as we work alongside them to help make their unique applications a success!”

– Peter Kern, Edlong’s Junior Flavorist
Connect with Peter on LinkedIn!

To learn more about this new technology and see if it’s a fit for your project, please contact our team of experts.

Give your consumers what they are looking for in their everyday snacking habits and register today to be a part of the Flavors for Snack Success™ series powered by Edlong. In here you can find access to our Functional F&B Playbook, Demo Tastings, Articles and more!

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